
Branding
Art direction
Photography
Film
I love darkness, dystopian tales, and industrial design back in the USSR, rough fabrics like hemp canvas, and pickups from the American 1950s golden era of trucking. I like all sorts of things, industry, manufacturing, artisanry, sewing, hunting, fishing, gardening, music, pictures, poetry, design, architecture, arts, and crafts; lately I’ve been massively into pottery. It can’t be helped. I suddenly and hopelessly fall in love with things. No doubt I’m a professional and dead serious about my business. But when it comes to the rest I’m an amateur. Amateur means lover. This is me, and my network. We’re SNW.

Branding
Branding, design and images is my trade. I’ve been running this business for two decades now. Many of my clients were with me from the start. In my experience long-term relations tend to optimise the impact of our mutual efforts.
SNW customers range from local artisans to transnational companies. My engagement includes the entire process, from research, strategy, and media planning to creative work, completion, and follow-up.
Photography
Faraj/Risberg/Rogefeldt
Niels Strøyer Christophersen – Founder of FRAMA CPH
FRAMA Studios – for Modules by FRAMA for Kvänum
FRAMA Studios – for Modules by FRAMA for Kvänum
Food: Kvänum 100 years – the lager
People: Anja & Filippa
Products: Teenage Engineering
Products: Kvänum
Food: Celéste Gourmanderie
Interiors: Kvänum
People: Säker Stil
Interiors: Kvänum
Map Spotting Magazine
Up where we belong:
I like it when my customers do well. Quite a few of my clients have climbed to the top of their industry. I’ve helped them get there. Through the years I’ve learned a lot to say the least about marketing and premium positioning. If you’re currently managing a brand that can’t compete through low-price strategies, I might have one or two matters of interest to discuss with you.

Design for real
Needless to say, I love it. I thoroughly believe in design, and designing for real life. Design is a kind of prayer. It might save the world.
